Google Ads Specialist

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

One of the key pillars to our growth is User Acquisition, and few UA teams can boast the history of success we’ve had since our founding. 
Every day, they run, control and optimize a wealth of high quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015.

We're looking for a Google Ads Specialist to join our team of 5 (4 based in Vilnius)! You'll manage Google Ads campaigns end-to-end, optimise performance, and collaborate with teams like privacy, product, and creative to scale campaigns and improve results.

Your Experience

Must have:

• Experience: 5+ years of experience in digital marketing, with a minimum of 3 years specializing in Google Search Ads.
• Technical Skills:
  • Proficient in Google Ads, Google Analytics, and other relevant tools;
  • Strong understanding of bidding strategies, attribution models, and keyword management;
  • Experience in working with Google Ads API and with automation tools.
• Analytical Skills:
  • Advanced data analysis and problem-solving skills;
  • Ability to interpret complex data sets and translate them into actionable strategies.
• Privacy: Understanding of principles of GDPR, CCPA and other regulations; 
• Creativity: Strong copywriting skills with a proven ability to craft engaging and high-performing ad creatives.
• Soft Skills:
  • Excellent communication and collaboration skills;
  • Self-motivated, detail-oriented, and results-driven.

What you'll be doing

You'll be responsible for:

• Manage end-to-end campaign setup, including keyword research, budget allocation, creatives assets management: ad copies, creatives requests;
• Development of placements beyond search;
• Continuously monitor, analyse, and optimise campaigns for KPIs such as RoAS, CPA, and LTV;
• Collaboration with multiple teams within the organisation: privacy, AdTech, finances, product, analytics, creative studio and others; 
• Present regular performance reports and strategic recommendations to stakeholders;
• Stay updated on the latest Google Ads trends, tools, and best practices.
• Identify and test new opportunities for scaling campaigns and improving efficiency.

#LI-YY1 #LI-Hybrid 

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.